Ram's New Marketing Director Has Some Big Plans


At the Detroit Auto Show, Ram introduced us all to their new director of marketing, Becky Blanchard. In the video below, you can hear her talk about some of the plans she has for the future of the brand. Check it out.

As you heard in the video, Blanchard is already working on ways to improve the brand. One of her goals is to expand the Ram market by reaching out to more women and drivers who have families. She began by explaining how the Ram 1500 Limited could be the perfect vehicle for a family. Here at Route 46 Chrysler Jeep Dodge, we are excited to see where she takes Ram in the future.

To get some more information about what's going on at Ram, feel free to stop by our dealership here in Little Falls, NJ to learn more. We would be happy to answer any questions you might have or to show you some of our new Ram vehicles.

Categories: News, Video
Tags: trucks, RAM 1500, 2015
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